Instagram vs reality: our photo shoot

You see one photo per piece on the site. You don't see the 73 we took to get it.

Real numbers from our last shoot:

• 187 pieces photographed
• 3 photographers, 2 stylists
• 4 locations: studio (white), home (cozy), garden (natural light), outdoor (sunset)
• 1,400+ raw shots
• 187 final selects
• 3 weeks of post-production

The reason it takes so long: we don't use filters. Every piece you see on the site has been photographed in conditions close to how you'll see it in your home.