Real reactions: our favorite customer moments

We don't do a lot of advertising. Most of what gets us new customers is photos and notes from existing ones — sent to our inbox, sometimes years after the order.

Here are some of our favorite moments from this past year:

"I gave the Soulmate necklace to my wife on our anniversary. She read the card three times before opening the box. We're married 22 years and I haven't seen her cry like that since the wedding."

— D., Texas

"My daughter is 14. I'm not the affectionate type. I gave her the To My Daughter pendant for her birthday. She wore it to school every day for a month and didn't take it off in the shower. I think we've broken some things between us, this little chain seems to be helping."

— K., London

"I lost my mother last spring. My step-mother has been the only mother my kids have known. I gave her the Bonus Mom necklace for Mother's Day. She still wears it on weekdays."

— A., Oregon

If you have a moment to share, our team reads everything. The address is on every order receipt.